Ad from Petit Bateau Beautifully Sums Up a Day in the Life of Kids Clothes
Created by BETC Paris, the spot's frenetic energy comes from an innovative filming technique; Shot in 76 frames using 5 different cameras in sync with the movement of the sweatshirt. The result is a film shot not just from the kid's point of view, but the sweatshirt's - giving the viewer a kind of empathy.
